I’m Aaron Dunn. I write Power Acronym
—a field guide to what I call the Language of Leadership.


Every week I share one memorable acronym (W.O.R.K., F.R.E.E., etc.), a short story, and a simple practice to apply at work and in life.

Why acronyms? Because language shapes behavior. When a team shares language, they share momentum.

I dive deeper into this idea with Power Acronym 46: C.C.C.

My readers are growth-minded leaders, small-business owners, sales pros, and emerging leaders who value clarity, courage, and community.

Ongoing themes: communication that lands, networking that works, resilient mindsets, and purpose-driven performance.

Current series: Failing Forward.

Failing Forward #1: Failure is Foundational

Failing Forward #2: Failure is Fuel

Ultimately, man should not ask what the meaning of his life is, but rather he must recognize that it is he who is asked. In a word, each man is questioned by life; and he can only answer to life by answering for his own life; to life he can only respond by being responsible.

- Viktor Frankl

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Power Acronym is a weekly note for growth-minded leaders, small-biz owners, and sales pros. I curate and create simple frameworks you can use this week—at work, at home, and in your community.

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Focused on Communication, Community Building, and how those build stronger Company. Virtues in Action.