I've been spending time learning more about framing recently.
Framing is something we all do when we communicate - consciously or unconsciously.
We're also constantly subjected to other's frames - how they present and understand information.
Marketers and media outlets meticulously tweak headlines, thumbnails, CAPITAL LETTERS, and color to capture and keep your attention and influence your perception.
Learning marketing and sales didn't just build into my career - it’s also helped me identify when I’m being influenced and make better decisions.
Here's a good definition for framing I found:
In essence, framing theory suggests that how something is presented to the audience (called “the frame”) influences the choices people make about how to process that information. Frames are abstractions that work to organize or structure message meaning. The most common use of frames is in terms of the frame the news or media place on the information they convey. They are thought to influence the perception of the news by the audience, in this way it could be construed as a form of second level agenda-setting – they not only tell the audience what to think about (agenda-setting theory), but also how to think about that issue (second level agenda setting, framing theory).
In thinking about framing, I thought a Power Acronym would be a perfect way to frame up how to approach it more intentionally and leverage its power.
Power Acronym 158: F.R.A.M.E.
Focus:
- Define your key message clearly.
- Understand your audience’s needs and expectations.
- Highlight the most critical points to avoid information overload.
Relate:
- Connect with your audience by addressing their concerns and interests.
- Use relatable examples and stories to illustrate your points.
- Show empathy and understanding to build trust and rapport.
Articulate:
- Communicate your message clearly and concisely.
- Use simple, jargon-free language.
- Ensure your points are well-structured and logically flow.
Motivate:
- Inspire action by emphasizing the benefits and value of your services.
- Highlight the positive outcomes and solutions you provide.
- Use positive and encouraging language to create enthusiasm.
Engage:
- Invite feedback and encourage questions to foster interaction.
- Use visuals and other engaging tools to maintain interest.
- Follow up to reinforce your message and build ongoing relationships.
Speak with truth and love. ♥️
Perception is reality until reality checks.
Power Acronym Daily
Daily acronyms to encourage, enrich, and empower.
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