Power Acronym 140: C.L.O.S.E.R.

Here's an acronym from they highly successful and prolific entrepreneur Alex Hormozi for a keynote I watched him present on sales.

Power Acronym 140: C.L.O.S.E.R.

Clarify

why the prospect is there

Label

the prospects problem

Overview

the prospects pain

Sell

variables to your prospect

Explain

away the prospects concerns

Reinforce

the prospects decision

If you were to put what you sell into this framework, what would it look like?

Become a C.L.O.S.E.R.

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