In this episode of Dunn On Purpose, I sit down with Luke Nelson, a coach with The Elliott Group, for a grounded conversation about leadership, identity, and what real transformation actually requires.
Rather than breaking down W.A.R.R.I.O.R. as a concept, this episode explores how the framework is lived, coached, and applied—inside business, relationships, faith, fitness, and everyday decision-making.
Luke shares his personal journey, what drew him to the Elliott Group culture, and what he’s learned coaching people who want change but struggle with consistency. Together, we walk through each pillar of the W.A.R.R.I.O.R. framework and discuss where people most often resist growth—and what happens when they stop avoiding ownership.
This conversation isn’t about hype or motivation.
It’s about standards, responsibility, and building a whole life that can sustain success.
What We Cover
Luke’s path into coaching and personal development
Why W.A.R.R.I.O.R. is a code, not a checklist
The role of physical discipline in mental and emotional leadership
Awareness as responsibility—not information
Why relationships and proximity accelerate growth
ReCreate as whole-life transformation, not escape
Integration: why most growth fails to stick after events
Ownership as a daily decision, not a personality trait
Reach as meeting people where they are and helping them grow at their pace
Key Takeaways
Frameworks don’t change lives.
People do—when they’re willing to live by them.
W.A.R.R.I.O.R. doesn’t promise results.
It requires commitment, humility, discipline, and follow-through.
About the Guest
Luke Nelson is a coach with The Elliott Group, working closely with individuals who want to elevate their leadership, sales performance, and personal standards. His approach centers on accountability, identity, and helping people integrate growth across every area of life.
If this episode resonated with you, you may also enjoy the written companion piece:
Power Acronym 247: W.A.R.R.I.O.R.
And as always—take what you hear, reflect on it, and act on what matters.
